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Paid Media

+2

Meta Hit Pause on Its New Business Terms. Advertisers Still Need a Data Plan.

Nov 4, 2026

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2 min read

Meta Hit Pause on Its New Business Terms. Advertisers Still Need a Data Plan.

The proposed crawler language drew legal and publisher pushback. The practical lesson for marketers is to know what data your business exposes and what consent covers.

AI advertising

+2

Google Ads Are Moving Into AI Mode. What Changes for Search Buyers?

Nov 4, 2026

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2 min read

Google Ads Are Moving Into AI Mode. What Changes for Search Buyers?

AI Mode ads are expanding across ten markets, including India. The buying question is shifting from keywords alone to the full conversation.

Orbit.Today

The signal behind the shifts in paid media.

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